SEO: what gets built into your site
Technical SEO (clean URLs, fast pages, a sitemap, canonical tags, mobile-first layouts) and on-page SEO (a clear title, description and heading on every page) are part of the build. Most importantly for a restaurant with more than one address, every location gets its own page tied to its own town, which is what lets it show up in local searches like "diner near me" or "breakfast in" plus that town, instead of relying on the flagship's name.
AEO and GEO: answer engines and AI assistants
Answer engine optimization means writing the way people ask: short, direct answers under question-shaped headings and FAQ blocks, so your hours, menu and location details can be pulled into featured snippets and voice answers. Generative engine optimization means making your site easy for AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews to read and cite: plain facts, consistent names for every location, and an llms.txt file that summarizes the site. Nobody can guarantee an appearance in an AI answer; this is what makes one more likely.
Structured data (schema)
Every site carries JSON-LD structured data: your business and each location, the services or menu pages, FAQ blocks and breadcrumbs, and reviews once they are real ones. Structured data is how search engines and AI tools confirm what a page is about without guessing, and it is what makes rich results such as FAQ answers possible.