Diner and family restaurant websites from $117 a month, live in 7 days

Three plans from $117 a month plus a $647 one-time build fee, with per-location pages, weekly updates, researched articles and managed hosting.

Five problems every one of these plans is built to fix

All three tiers share the same location-page foundation. The difference is what runs on top of it.

Fast, on every location page

  • 90+ Google PageSpeed guaranteed, on every location page
  • Served from Cloudflare's global edge, not a shared server
  • Custom-coded pages, not a page builder that gets slower as you grow

Built to rank, town by town

  • 2 researched articles a week, tied to a specific town
  • Google Business Profile managed per location on higher tiers
  • A real page per address, the structural foundation local search rewards

What every plan includes

Not included

The kinds of articles that ship every week

2 a week on The Single Counter and The Route, 3 a week on The Full Circuit, each 2,500 to 3,200 words.

How revisions actually work

What "managed" means, week to week

Before and after, for the plan itself

  • Location pages
    Before:One shared "locations" section for every addressAfter:One dedicated page per address with its own facts
  • Menu changes
    Before:Editing three separate pages by handAfter:One shared edit reflected everywhere it applies
  • New locations
    Before:A new design project with its own timelineAfter:A revision on the system you already have
  • Enquiries
    Before:One inbox, sorted out by handAfter:Routed to the right location automatically
  • Hosting
    Before:A separate bill that grows with trafficAfter:Included, unmetered, never itemized
  • Build fee
    Before:Charged up front, before you have seen anythingAfter:Invoiced only after your site is live and approved

Four steps from invoice to launch

  1. Step 1

    Pay the first invoice

    That starts your plan. The build fee is not charged yet.

  2. Step 2

    Send your locations

    Address, hours and what makes each room different, about 15 minutes per location.

  3. Step 3

    We build every page

    On one shared system, so the whole group launches consistently.

  4. Step 4

    Approve, then the build fee arrives

    Live in 7 to 15 days depending on tier.

Three packages

The Route adds the AI Engine. The Full Circuit adds the Content Engine on top of everything in The Route.

The Single Counter

The website, fully managed

$117/ month

plus $647 one-time build fee, invoiced after launch

Best for a single counter or two locations getting started.

  • Live in 7 days
  • 2 researched articles a week
  • Location pages, finder tool, enquiry routing
Start with The Single Counter

The Full Circuit

Everything, plus the Content Engine

$597/ month

plus $647 one-time build fee, invoiced after launch

Best for a group actively opening new locations and growing content.

  • Live in 15 days
  • 3 researched articles a week
  • Location pages, finder tool, enquiry routing
  • The AI Engine included
  • The Content Engine included
Start with The Full Circuit

The Route and The Full Circuit both include everything in The Single Counter. The Full Circuit includes everything in The Route plus the Content Engine. Weighing other options? See how we compare.

From the teams running these sites

  • Honestly, the redesign was nice, but the inquiry form is what changed our day-to-day. The form gathers party size, arrival time and seating needs at the start, exactly the details our follow-up messages always requested. The first message is usually enough to act on now.
    Olive DabneyAssistant manager, Weekend brunch dinerTulsa, Oklahoma

    Inquiry form and response workflow for diner group visits

  • The idea that visitors could sort themselves before writing seemed obvious only in hindsight. Visitors choose what they are doing first, and each choice leads to a fit-for-purpose form. Returning customers no longer repeat the whole form to ask one question.
    Craig RockwellReservations coordinator, All-day breakfast dinerReno, Nevada

    Inquiry categories and guided navigation for diner group visits

  • The diner group visits page used to describe everything and route nothing. Inquiries arrive at the right office already labeled, no internal relay required. Customers no longer need a map of our internal structure.
    Andre MandevilleGeneral manager, Family diner with function cornerNewark, Delaware

    Location information and contact routing for diner group visits

Reviews from verified clients, shared with their permission.

What we guarantee, next to what you pay

  • The build fee comes last

    The $647 one-time build fee is invoiced only after your site is live and you have told us you are satisfied with it. Cancel before the build starts and no build fee is charged.

  • 90+ PageSpeed, guaranteed

    On mobile and desktop, for pages we build and host. If a page drops below 90+ because of our work, we fix it at no charge.

  • Ranking work until it ranks

    If your site has not started ranking for local searches in your area within 3 to 5 months of launch, we keep doing the search work at no additional charge until it does.

  • Monthly, with a clear exit

    No long contract. Email us at least 2 business days before your next invoice date (business hours are 9:00 to 17:00 Central Time, Monday to Friday, excluding United States public holidays) and no further invoice is raised.

  • Your domain stays yours

    Registered in your name. If you leave, we transfer it at no charge and send an export of your content and articles.

The fine print, in plain words: all sales are final, and neither guarantee is a refund. They do not cover changes made by you or third parties, or rankings for terms outside your area. Full wording is in the terms and the refund policy.

What is in each plan, feature by feature

Every feature, what it fixes for a restaurant, what you have to do, and which plans carry it.

  • Every plan

    One page per location, not one page pretending to be several

    Every address gets its own page with its own hours, menu highlights and map, so nothing gets averaged across locations.

    The problem it solves
    A customer drives to the room that closed an hour ago, because the site showed the flagship's hours for every address.
    What you do
    Tell us each address, its hours and what makes it different in onboarding. We build the pages.
    How it works
  • Every plan

    Hours and menu sync

    Change a price or a holiday hour once and it updates everywhere it needs to, without a second location quietly falling behind.

    The problem it solves
    A price change gets typed into one location page and quietly missed on the other two.
    What you do
    Send one revision naming the change. We apply it everywhere it belongs.
    How it works
  • Every plan

    Pages that open instantly

    Custom-coded pages served from the edge, 90+ PageSpeed guaranteed, on the home page and on every location page.

    The problem it solves
    A hungry visitor in a parking lot gives up on a slow page and taps the next result, including the ones you paid an ad click for.
    What you do
    Nothing. Speed is built in and checked by us.
    How it works
  • Every plan

    Enquiries routed to the right location

    A form filled out on the downtown page reaches downtown, not a shared inbox someone checks once a day.

    The problem it solves
    A catering request for one room sits unread in a shared inbox until the date has passed.
    What you do
    Tell us where each location's enquiries should go, once.
    How it works
  • Every plan

    Weekly detail updates

    We check for stale specials, seasonal hours and outdated photos across every location on a weekly cycle.

    The problem it solves
    The Fourth of July closing notice is still up in August.
    What you do
    Nothing. We check every week and fix what we find.
    How it works
  • Every plan

    Researched articles

    Two to three researched articles a week, written for your area and your kind of restaurant, published under your name.

    The problem it solves
    Your second and third towns have no reason to show up in search, so only the flagship gets found.
    What you do
    Nothing, or suggest a topic. Articles publish under a named byline on your site.
    How it works
  • Every plan

    Managed hosting across every location

    Cloudflare hosting with SSL, CDN, DDoS protection and unmetered bandwidth included, nothing itemized, whether you run one room or five.

    The problem it solves
    A hosting bill, an SSL renewal and a plugin update that nobody on the floor has time for.
    What you do
    Nothing. It is inside the monthly fee.
    How it works
  • The Route and The Full Circuit

    The AI Engine

    An AI receptionist and site chat that can answer hours, location and menu questions correctly for the right address.

    The problem it solves
    The phone rings through the lunch rush with the same three questions, and after-hours messages sit until morning.
    What you do
    Review the answers before launch and tell us who gets the hand-offs.
    How it works
  • The Full Circuit

    The Content Engine

    Three articles a week, three social image posts a week, two reels a week and a managed Google Business Profile for every location.

    The problem it solves
    Nobody on the team has time to post, film a reel or keep each location's Google Business Profile current.
    What you do
    Approve the plan once, then send photos or news when you have them.
    How it works
  • Every plan

    The location finder

    A tool on your home page that asks where someone is and sends them straight to the right location page, correct hours included.

    The problem it solves
    A visitor has to read every address to find the nearest open room.
    What you do
    Nothing beyond the hours and addresses you already gave us.
    How it works
  • Every plan

    SEO, answer engines and AI search built in

    Technical and on-page SEO, a real page per location, answer-first copy, FAQ blocks, structured data (JSON-LD) and an llms.txt file, on every plan.

    The problem it solves
    Search engines and AI assistants cannot tell your rooms apart, so a search near your second location returns someone else.
    What you do
    Nothing. It is part of how every page is built.
    How it works
  • Every plan

    Revisions and your client portal

    5 revisions a month of any size, each done within 2 to 5 working days, requested from one client portal.

    The problem it solves
    Changes wait on a freelancer who has stopped answering, or on a website editor nobody on the team knows how to use.
    What you do
    Write the change in plain words in your portal and name the location. We do the rest.
    How it works
  • Every plan

    Your domain, and a clean move from your old site

    One domain included and registered in your name, or your own pointed at the new site, with redirects from your old addresses.

    The problem it solves
    Switching websites feels risky: lost bookmarks, lost rankings and a domain someone else controls.
    What you do
    Tell us your current site and domain in onboarding.
    How it works

Compare every detail

IncludedThe Single CounterThe RouteThe Full Circuit
Monthly fee$117$247$597
One-time build fee$647$647$647
Launch time7 days10 days15 days
Location pagesYesYesYes
Shared menu and pricing systemYesYesYes
Location finder toolYesYesYes
Per-location enquiry routingYesYesYes
Revisions a month555
Researched articles a week223
Managed hostingIncludedIncludedIncluded
Free domainIncludedIncludedIncluded
Weekly detail updatesYesYesYes
CRM connectionYesYesYes
AI receptionist and site chatNoYesYes
SMS, Messenger and Instagram AINoYesYes
Call-analysis PDFNoYesYes
Social image posts a weekNoNo3
Reels a weekNoNo2
Google Business Profile managedNoNoYes, per location

Questions about the plans

Frequently asked questions

Does the price go up with more locations?

No. $117, $247 or $597 a month is the same whether you run one location or five, and adding a location page is one revision.

What does "plus usage" mean on The Route?

The AI Engine uses AI and messaging providers that charge per use. That usage is billed monthly in arrears at what our providers charge us, with no markup, and carrier fees for text messaging are passed through at cost.

Which plan should a two-location diner choose?

Most start on The Single Counter. If your phones ring with the same questions all day, The Route adds the AI receptionist. If you are opening more locations and want content and Google Business Profiles handled, The Full Circuit is built for that.

What is actually included for a restaurant with more than one location?

Every plan includes one page per location with its own hours, map and menu highlights, a shared menu system so a price or dish updates everywhere it applies, enquiry routing so a form on one location's page reaches that location, the location finder tool, managed hosting, and researched articles. The Route adds the AI Engine and The Full Circuit adds the Content Engine on top of that.

How long until my site is live?

7 days on The Single Counter, 10 on The Route while the AI agents are trained, and 15 on The Full Circuit with the content engine running. The clock starts at the onboarding call, not at purchase, so the sooner the form is in, the sooner every location is live.

What if I only run one location today?

The site is built the same way either way: one location page from day one, on the same system a five-location group uses. If you open a second address next year, adding its page is a revision, not a rebuild, because the structure was already there.

Is online ordering or a reservation system included?

No. We link to the online ordering, delivery and reservation services you already use from every relevant location page, and on The Route and The Full Circuit the AI Engine can point guests to them. The ordering or booking system itself stays with your provider.

Which states do you work in?

All of them. The build and support run remotely, so a diner in New Jersey and a family restaurant group in Texas get the same service. Our business hours are 9:00 to 17:00 Central Time, Monday to Friday, excluding United States public holidays.

What counts as a revision, and what happens after five?

A revision is any change request you send, and there is no limit on how much goes into one. Updating hours at one location, adding a new dish across the whole menu, or building a page for a location that just opened: each is one revision. So is something much larger. 5 are included every month. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy. Every revision is completed within 2 to 5 working days, whatever the size or however many locations it touches.

How do I request a change to just one location without touching the others?

Raise it in your client portal and name the location. Because each location has its own page, a change to one address's hours or a note about a temporary closure never touches the pages for your other rooms unless you ask for a shared, brand-wide change instead.

Do unused revisions roll over to the next month?

No. Unused revisions do not carry forward. Most groups with two or three locations do not need all five in a quiet month, and the ones running promotions or seasonal menus tend to use every one.

What does the AI Engine actually do for a restaurant with several locations?

On The Route and The Full Circuit, an AI receptionist and site chat answer common questions correctly for the location being asked about: today's hours, whether that room takes reservations, and what is on the shared or location-specific menu. Anything that needs a person, a large party booking, a complaint, a vendor call, is handed off rather than guessed at.

See a location page built for your restaurant

A live walk-through, on your screen, of the site you would get.